Advertising campaigns department
Every day and around us, a sea of advertising messages is formed, with different purposes, in which we knowingly or unknowingly float and are influenced by its contents and messages. The integration and focus of a brand in conveying a specific message, in a specific period of time, with different media and advertising media, these days is a common way to attract the audience and increase their awareness, which is referred to as advertising campaign.
A principled advertising campaign is a set of multifaceted but integrated advertising activities based on brand identity and DNA in which the message of the campaign is clearly defined, the target audience is well defined, the appropriate media to deliver the message are carefully selected, and with careful planning, try to get the right message across at the right time, with the right budget for the right audience, and persuade more audiences to get closer to the campaign owner.
Ojan Graphic Center has always been based on accurate knowledge of the current situation and analysis of the brand position, to offer a message tailored to the brand goals in the context of appropriate advertising media, and by designing and monitoring the proper implementation of the campaign, accompany you up to the point of achieving the best possible result, which is understanding of the brand message by the audience and attracting their attention.
Services of the advertising campaigns department
- Designing, developing and planning a campaign based on integrated marketing communications to launch a new product, re-viral existing products or articulate and remind a social responsibility
- Designing and implementing 360 degree campaigns (environmental, field, radio and television and virtual)
- Selecting the right media for the campaign and campaign budgeting
- Selecting the most appropriate publication time and campaign presentation length
- Monitoring the proper implementation of the campaign and evaluating it to increase the cost-effectiveness of advertising
- Purchasing media and services